How we talk about it
Glossary
The vocabulary of how we build podcasts. Use it as a quick reference — every term links into the work it shows up in.
B2B podcast
A podcast made for business decision-makers — founders, operators, investors — not a general audience. The metric isn't downloads; it's whether the right people watched it and acted. We build B2B shows around positioning, not vanity reach.
See it inPortfolioCinema-grade podcast
A podcast shot with the same craft as a film: real cameras, proper lighting, broadcast audio, a colour grade tuned to the conversation. Most podcasts give away the production budget in the first ten seconds. Cinema-grade means yours doesn't.
See it inThe ProcessRemote production
A shoot where the host and guest are in different cities but the show looks like one room. A crew at both ends, real cameras at each location, broadcast audio locally, then cut as one conversation in post.
See it inRemote ProductionMulti-cam production
Recording with two or more cameras running simultaneously — typically wide, host, and guest. Lets the edit cut between angles so an hour-long conversation never feels like a static talking head.
See it inProductionMaster edit
The finished long-form episode: pacing, hooks, b-roll, lower-thirds, music, colour grade — everything assembled into the broadcast-ready cut. The master is the show; everything else (clips, social) is derived from it.
See it inPost-ProductionColour grade
The pass where every shot is tuned for tone, contrast, and consistency — so the show has a look, not just a recording. A grade can carry as much of a show's identity as its logo.
See it inBharatvaarta case studyAudio mix
The pass where each mic is levelled, cleaned of room noise, EQ'd for clarity, and bedded under any music. If a listener notices the audio, the mix wasn't done right.
See it inPost-ProductionLower-thirds
The on-screen text that names a guest, marks a chapter, or quotes a line. Built once as part of the brand system, then dropped into every episode — so the show looks like itself wherever it travels.
See it inBrandingB-roll
Supplementary footage cut over the main conversation — stills, motion graphics, archival, location shots. Used where the words alone don't carry the moment, or where the editor wants the eye to rest.
See it inPortfolioRetention hook
The first 15–30 seconds of an episode, engineered to keep a viewer past the algorithm's first drop-off check. We A/B these on every episode; the hook decides whether the conversation gets heard at all.
See it inPost-ProductionShort-form clips
Vertical 30–90 second cuts pulled from a long-form episode for Instagram, LinkedIn, X, and YouTube Shorts. The episode builds authority; the clips put it in front of the people who matter.
See it inWork archiveGuest prep
The work before the camera turns on: a research dossier on the guest, a host questionnaire with angles worth pushing, and a guest-facing brief so they walk in knowing what to expect. The conversation should start, not warm up.
See it inGuest PrepPodcast positioning
The strategic choice of what the show is about and who it's for, made before any production decision. Format, length, guest list, and visual identity all follow from positioning — not the other way around.
See it inThe ProcessEpisode cover
The thumbnail and metadata that decide whether someone clicks an episode. We build a cover system in the branding phase so every episode looks like the same show — and then A/B the specifics per episode for click-through.
See it inBrandingSizzle reel
A short, fast-cut montage that summarises an event, series, or studio capability. Used for sales, event recap, or as a hero asset on a landing page. We made one for Bureau's Fraud Forum and it now opens their event deck.
See it inBureau case studyTalking head
A clean single-person framing — usually a guest or speaker directly addressing the camera. The simplest format on the shoot day; the hardest to make feel cinematic. The lighting and lens choice do most of the work.
See it inWork archiveBrand book
The PDF that locks every visual decision before episode one — logo, palette, type, lower-thirds, title cards, thumbnails. Done once, then production never has to stop and ask what colour something is.
See it inBrandingLet's talk about your show.
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