From the studio
Newsletter
Short notes on the craft of running a podcast worth watching. The ones we'd send a founder before their first shoot.
Occasional notes, no spam. Unsubscribe anytime.
Recent dispatches
No schedule, no thinkpieces. Just what the work has been teaching us, written down.
Your guest list is your show's ceiling.
The format matters less than people think. What decides whether your show works is who agrees to sit down. Spend the time on the guest list and most production problems quietly solve themselves.
Stop chasing clips, start finishing episodes.
Every founder asks about clip counts first. It's the wrong end of the funnel. A clip from a thin episode dies in a day. A clip from an episode someone finished gets sent in DMs for a year.
The cheapest table you'll ever buy.
A flight to meet a CFO costs more than a quarter of production. A podcast is the only format where the person you want across from you says yes because the cost is ninety minutes, not a calendar.
Let's talk about your show.
Or skip the reading and tell us about your show.